Keyword Research for Modern Search Engine Optimization

Keyword Research for Today’s Search Engine Optimization If you’ve ever wondered, “Why am I not showing up in Google for my primary keywords?” You’re not alone. Everyone wants better search ranking and they’re looking to Search Engine Optimization (SEO) for answers. The trouble is, SEO keeps changing! In the beginning, there were keywords… lots of them, all over the page. This made it easy for almost anyone to start stuffing and ranking. Today, the method to increase ranking potential is much more complex. Even if a page does not include the exact keyword used in a search query, it may still rank higher than a page that does. Given this change in Google’s algorithm, it’s natural to wonder: Do keywords still matter? SEO Is Not Dead As long there are search engines and you want your business to be found in them, SEO will always exist. The methods may change, but the goal remains the same. As the complexities of Google’s ranking algorithm continue to evolve at … [Continue reading]

Beyond the Job Posting: Life as an Application Software Developer at SWC

Fran Peters SWC Technology Partners

Beyond the Job Posting: Life as an Application Software Developer at SWC Walter Hogan is a Senior Consultant on the application development side of SWC’s Software Solutions Group. Walter loves the variety of cool projects he gets to work on at SWC and also being part of a dynamic team where he is constantly motivated, challenged and able to … [Continue reading]

Microsoft’s Acquisitions Creating a CRM Renaissance

will-robinson-author-small

Microsoft’s Acquisitions Creating a CRM Renaissance Are we seeing a renaissance at Microsoft when it comes to using Microsoft's Dynamics CRM to service customers pre and post-sale? Two recent acquisitions by Microsoft confirm that the recent realignment of their Dynamics CRM to the Cloud and Enterprise (C+E) team was a strategic doubling … [Continue reading]

Office 365, Azure AD and Windows 10: Domain Controller Optional

Author Aaron Saposnik SWC Technology Partners

Office 365, Azure AD and Windows 10: Domain Controller Optional When Azure Active Directory (AD) was first released, many companies asked, “Can this replace my on-premises Domain Controllers?” For Windows 7 and Windows 8/8.1, the answer is “no” because Azure AD cannot connect to the computers. However, with the recent release of … [Continue reading]

What’s the Best Way to Serve up Mobile Content?

jim-schmitz-author-small

What’s the Best Way to Serve up Mobile Content? Mobile content is a dish best served with your target audience in mind. With the way mobile trends are going, there is tremendous value in presenting your content in a way that makes it easily consumable on a smartphone. If content is not easy to access via a mobile device, users will find … [Continue reading]