Compete: How Developing a Solution for the Salesforce.com AppExchange Launched a New Company
Salesforce.com is the world’s number one Customer Relationship Management system, providing a comprehensive solution for sales force automation, customer service, partner management, and marketing and campaign management. When Detroit-based digital engagement agency ePrize deployed Salesforce.com to their organization, executives realized that the adoption of the new CRM platform was going to be a challenge. The company turned to IT consulting firm, SWC Technology Partners, to build Compete, the number one Salesforce gamification app, and in the process successfully created a new company called LevelEleven.
ePrize is a digital engagement agency specialized in motivating consumer behavior for over 250 of the top 500 brands in America. They were using Salesforce.com as a sales and Customer Relationship Management solution and were looking for a tool to increase adoption and reward salespeople for using the product. Managers tried running sales contests for behaviors like making the most calls, booking the most meetings and converting leads – all to be tracked by Salesforce, but could not find an application available to do so within the platform’s existing functionality. ePrize responded by developing their own solution and hired SWC to build it.
The project became so successful that it took on a life of its own and ePrize decided to spin it out and create its own company, called LevelEleven. LevelEleven is now focused on building software used by sales organization and call centers to keep salespeople focused on the right things, by taking the data in a company’s CRM system and using it to motivate their sales force. The app was originally launched at Dreamforce 2011, received a lot of positive feedback and has since been sold to many prominent customers. Today, Compete is the number one gamification app in the Salesforce App Exchange.
If you are interested in learning more about SWC’s CRM solutions, please join us for our next informative Salesforce.com event.
If you enjoyed reading this post, please take a moment to read a few of our other posts on Customer Relationship Management:
The Three Main Components of a CRM System
Choosing the Right CRM Solution Part I
Choosing the Right CRM Solution Part II
Maximizing User Adoption in CRM Deployment
Common CRM Mistakes and How You Can Avoid Making Them
Best Practices for Marketing Automation in CRM