Ask SWC: Salesforce Goes Social with Chatter
The word of the day is Chatter. What is Chatter? We like to think of it as Salesforce.com’s version of Twitter. Watch this week’s episode of ‘Ask SWC’ to learn more about this cool new feature and how it’s helping organizations connect with their customers in real-time and new ways.
Salesforce.com is a cloud based Customer Relationship Management (CRM) solution for sales force automation, customer service, partner management and marketing and campaign management. The solution’s ability to be on top of every lead, opportunity and customer interaction provides a huge advantage for users. One of the ways the platform does this is through a new social business feature called Chatter.
Chatter helps Salesforce.com users to build secure online communities by connecting users, groups and customers in a constant dialog. Once a user logs into their Salesforce.com account, they can use the Chatter feature to hashtag different events and tag people, so that they will be included in conversations that are relevant to them. By looking through your Salesforce Chatter feed, you can see anything that you were tagged in or any topics that were hashtagged that you may be interested in learning more about. Chatter is a great new feature that helps users quickly find experts, increase resolution time, convert more sales and make decisions faster.
If you enjoyed this post, check out a few of our past posts on Customer Relationship Management:
The Three Main Components of a CRM System
Choosing the Right CRM Solution Part I
Choosing the Right CRM Solution Part II
Maximizing User Adoption in CRM Deployment
Common CRM Mistakes and How You Can Avoid Making Them
Best Practices for Marketing Automation in CRM
Why SWC is Developing a SalesForce.com Practice
Compete: How Developing a Solution for the Salesforce.com AppExchange Launched a New Company
If you enjoy this series, check out a few of our past “Ask SWC” videos:
Ask SWC: What’s a Great CRM Tool for Your Sales Team
Ask SWC: What Is A New Technology That You Find Interesting
Ask SWC: What is the Most Useful Feature of SWC’s Managed Services
Ask SWC: What Are Your Favorite Career Development Initiatives