Ask SWC: What’s a Great CRM Tool for Your Sales Team

October 4, 2013   //   Customer Relationship Management, , , , ,

SWC offers Customer Relationship Management (CRM) solutions that help sales teams effectively manage the customer lifecycle and cultivate market-share. We asked our sales team lead to share one of her favorite CRM tools that is helping make our sales team more productive. Watch this week’s “Ask SWC” video to learn more.

Ask SWC Chicago IT Consulting Firm

In this episode of “Ask SWC,” our Sales Team Lead, Elaine Green sits down to discuss her favorite feature of CRM, the contact dialer. The contact dialer is a CRM tool our sales team cannot live without. Within this custom built application, the sales team is able run advanced find searches within CRM based on certain criteria, such as area codes or job titles. They are then able to pull all of the data they find into a simple yet robust dialer screen. For example, the sales team can run a query on IT analysts to invite to an upcoming Chicago event. The tool instantly sorts through thousands of contacts providing the team with a list to directly target, saving them time. Using the contact dialer ensures our sales team is calling on the right contacts at the right time for the right event, making them more productive and efficient.

To learn more about how the right Customer Relationship Management system can profoundly affect how an organization captures and cultivates market-share, please join us for our next information CRM event or follow Elliott Baretz on LinkedIn.

If you enjoyed this post, check out a few of our past posts on Customer Relationship Management:

Common CRM Mistakes and How You Can Avoid Making Them
Best Practices for Marketing Automation in CRM
Maximizing User Adoption in CRM Deployment
The Three Main Components of a CRM System
Choosing the Right CRM Solution Part I
Choosing the Right CRM Solution Part II

If you enjoy this series, check out a few of our past “Ask SWC” videos:

Ask SWC: What Is A New Technology That You Find Interesting
Ask SWC: What is the Most Useful Feature of SWC’s Managed Services