Mobilegeddon Has Arrived. Is Your Website Mobile-Friendly?

April 21, 2015   //   Digital Marketing, , , , , ,

By now you have probably heard of Mobilegeddon, Google’s algorithm update that focuses on the mobile-friendliness of web pages. On February 21, Google posted a blog with this message:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Thankfully, for Search Engine Optimization, Google has made a tool to test the mobile-friendliness of your webpage. If you’re not sure where to start with all of this, check out their mobile-friendly guide.

The Importance of Mobile Search

It makes sense to award mobile-friendly sites with better rankings in mobile search results. Smartphones and tablets now account for 60 percent of total digital media time spent. What’s more, from June to November 2014, 48 percent of Google search traffic came from mobile devices.

It also makes sense to penalize or demote those websites that are not mobile-friendly. How many times have you tried to find information on-the-go, only to land on a page where you had to pinch and zoom and scroll horizontally across the page? Odds are you probably left that page quickly and went somewhere else.

It is important to note that Google’s new mobile algorithm will score each page of your site individually, not sitewide. Android apps will also be indexed.

What if My Site Isn’t Mobile-Friendly?

There are generally two ways to go about making your website mobile-friendly: creating a dedicated mobile site or employing responsive design (responsive designed websites are those that automatically resize to fit any device). One is not necessarily “better” than the other; it depends on a number of factors such as the type of content you need displayed on your mobile site. If you update your content often, for example, it may be more cost-effective to invest in a responsive website where all of your updates can be made in one place.

SWC has been recognized for our mobile-friendly responsive website designs. One of the latest examples of this is the IMA Best in Class Design Award for Strive Logistics. For more examples of responsive website designs, contact SWC or attend our next Chicagoland Internet Marketing event.

A few additional things to keep in mind:

  • This algorithm update only affects searches done on mobile devices
  • Make sure you are not blocking CSS and javascript, as Googlebot must be allowed to crawl these in order for your page to pass mobile-friendliness test.
  • Algorithms run in real-time, so you don’t need to wait long to be properly indexed once your site is mobile-friendly
  • Remember, Googlebot ranks on a page-by-page basis. If you have more pressing pages that affect your daily mobile traffic, update those first.

The Bottom Line

Mobile friendliness is no longer an option – it’s a necessity. Don’t lose valuable mobile visits and potential business. Call 630-572-0240 to review your current website and get a pragmatic, cost-effective pathway to optimizing your website.

Related Blogs

If you enjoyed this blog, please check out a few of our related SEO and Digital Marketing blogs:
User Experience: The Makings of a Sustainable SEO Strategy
Twitter Strikes Deal to Show Tweets in Google Search Results
How Search Engine Technology Is Changing the Way We Think About SEO
SWC Wins IMA Best in Class Design Award for Strive Logistics’ Website Redesign

What You Need to Know about SEO


comScore Media Metrix Multi-Platform, U.S., Feb – May 2014
Why Mobile Web Still Matters in 2014