Benefits of Using WordPress Content Management System (CMS)

July 23, 2015   //   Digital Marketing, , , , ,

In today’s fast-paced world, a good CMS has transitioned from being a nice thing to have to an absolute necessity. If you aren’t familiar with what a CMS can do, here is the quick definition: Content Management System (CMS) is a software that allows you to create, update and publish content and multimedia on your website or blog without extensive coding knowledge.

Why a CMS is Necessary

  • Content is King: A CMS allows you the capability to quickly produce fresh content to drive rankings and ROI
  • Time is Money: Third party turnaround can take days, or even weeks. This won’t cut it when your competition is able to make the same changes in mere seconds.
  • Control is Key: What happens when you have a custom website built by a programmer, who then decides to not work for you anymore? Most developers today know their way around WordPress, but very few would easily be able to come in and decipher the unique complexity of a custom built website designed by a single individual.

Why WordPress is the Right Choice

There are several CMS platforms available, but WordPress is far and away the best option for your content marketing efforts. People often make the mistake of classifying WordPress as a simple blogging tool. While this was once true, WordPress has evolved into a fully-functioning content management system responsible for more than 24% of all websites, that is a content management system market share of 60.4%! The website you’re on right now uses WordPress, as well as millions of the most prominent brands in the world, including The New Yorker, Ford, Sony Music, Google Ventures, eBay and many more.

WordPress-CMS

So why do so many companies rely on WordPress to power their digital assets and content marketing efforts? Let’s explore some of the many advantages of WordPress.

User-Friendliness
One of the biggest advantages of WordPress is its user-friendliness. If you have the basic skills to edit a Word document, you already have what it takes to edit and create webpages in WordPress.

Open-Source
WordPress allows anyone to access its blueprints, manipulate and redistribute it to the masses. Developers create templates and custom features in the form of plugins, many of which are free.

Cost-Effective
Since WordPress is an open source CMS platform, there are no licensing costs. You are free to download templates and add-ons already created by developers and use them in any way you like. To get a more exclusive feel, hiring a third party internet marketing agency to provide unique design elements, branding and SEO expertise is recommended. Nonetheless, the cost of these customizations become significantly reduced when the basic framework is already in place.

Security
With all this free access, there is a popular misconception that WordPress is not secure. The truth is, security threats are everywhere. WordPress is the most widely used CMS in the world, so naturally security breaches happen – as they do with non-WordPress sites as well. The differentiating factor between a secure site and a non-secure site are the people involved in developing and maintaining it.

Search Engine Optimization (SEO) Friendly
Just by choosing WordPress, you’re automatically taking care of around 80% to 90% of the mechanics of Search Engine Optimization (SEO). In other words, the construction of WordPress’ code is engineered in a way that search engines find very inviting for indexing. But don’t take my word for it, this statement comes straight from Google. You can’t just “set it and forget it” though. To fully realize the benefits of a SEO-optimized website, hiring an SEO agency for ongoing keyword, competition and traffic analysis is highly recommended.

Control
You may want to think twice before working with a digital agency that builds your website on a custom-built CMS. Should you ever decide to take a different direction, or worse, come to find out your agency isn’t delivering what they promised, it won’t be easy to part ways. Why? Because your website is trapped inside their technology! The only way to get it back is in the form of a confusing mess of site files, forcing you to essentially rebuild your website from scratch.

WordPress and Content Marketing for the Future

WordPress offers so much more than a quick and easy way to get a site up and running. This blogging-based software has revolutionized the way websites are constructed. The speed at which content can now be produced, altered and shared with the masses has forever changed the expectations of consumers and created several new avenues to reach your target market. Whether you’re launching a new business or you’re considering revamping your existing website, selecting a CMS is a vital first step in taking your marketing efforts to the next level.

For more information on WordPress website development or to learn how to utilize your website and other digital channels to increase ROI, attend our next Digital Marketing Luncheon.

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