SWC TV Debuts Another Episode of Silicon City
IT consulting firm, SWC Technology Partners showcases another episode of Silicon City. Silicon City is a bi-weekly web show focusing on startups in Chicago. The show gives Chicago startups the unique ability to talk about their company, endeavors, experiences and pitch their product. Watch this week’s episode featuring Erica Bethe Levin, Editor and Chief and Jessica Zweig, Director of Sales and Marketing, of Cheeky Chicago.
On this week’s show, Silicon City host Elliott Baretz, Vice President of Marketing and Business Development at SWC, Erica Bethe Levin and Jessica Zweig sit down to discuss all things cheeky in Chicago. Based out of 1871, a great startup hub inside of the Merchandise Mart, Cheeky Chicago has become one of the most talked about startups in the city. Not only do they have an immense following through their online lifestyle magazine, but also through their various events and royalty reward program.
Erica and Jessica are experts and lovers of all things Chicago. Cheeky Chicago was created after they both realized a need for a “city centric female focused guide for Chicago,” said Erica. “We basically solved our own problem,” added Jessica. Cheeky is a “brand that speaks to the cosmopolitan woman and endorses a philosophy to the community that they should be a little cheekier to each other meaning more open hearted, friendlier and warmer. Cheeky aims to create a likeminded community of 24-40 year old girls who are really down to earth, like to live a fun fabulous life and feel a little VIP at times,” said Jessica.
Since their launch in 2008, Cheeky has been focused on building their market in Chicago and expanding to many other cities. They currently have 50,000 readers, 25,000 subscribers and 2,000 Cheeky card holders. In efforts to build their market they will be releasing a mobile application in the next six months for their Cheeky royalty card program.
Stay tuned for the next Silicon City episode, featuring UrbanBuddy on May 17th. Subscribe to SWC TV, SWC’s YouTube channel to access all of our shows and be the first to receive the latest updates on SWC TV.