Think Out of the Box: Welcome to our new video series!
A little while back I told my marketing team that I wanted to launch a video series. Something unique and clever, I said. Something more than just the predictable, infomercial dribble that seems to ooze from every pore of our industry, I said. Something more down to earth, in the weeds, that sort of thing, like a talk show. And I could be the host.
They had questions.
“Are you sure?”
“I’m sure,” I said.
“Camera adds ten pounds…”
“I’ve got good bone structure,” I replied.
“Do you have a topic in mind?” they asked.
“Not yet….But it needs to be something big….but real.” I squared my forefingers and thumbs and held them over my right eye like a viewfinder.
“Can you dig it?”
“OK, we can talk about show topics later,” I said. “Who wants bubble water?”
And there you have it. The story of how Chicago areas SWC’s new video series “Out of the Box” was born. Join us for our first installment as we discuss today’s crazy economy, technical innovation and entrepreneurial guts with MVTRAC President Scott Jackson. Watch it and let us know what you think!