Client Success: Preferred Meals Website Redesign & Mobile Application

February 9, 2015   //   Client Success Website Design And Development, , ,


SWC worked with Preferred Meals to rebrand and build a custom website that is easy to navigate and provides a more user friendly experience. Watch our client success video case study to learn more about how SWC helped Preferred Meals find success though our custom website design and application development services.


Preferred Meals is a school food service provider. They are a nationwide company servicing schools from coast to coast across the U.S. providing healthy, nutritious and safe meals to districts both large and small.

The Project

One of the most recent projects Preferred Meals engaged SWC Technology Partners to complete was a revamp of the Preferred Meals website – This project included changing the name of the company, rebranding the organization and building a website that was not only a “view only” website, but would also engaged the parents.

Preferred Meals new website provides a tool for parents, as they previously didn’t have a strong connection with the parents of students who were eating their meals. The organization now provides a place where parents can go to find all of the information they need about their child’s meals. Parents can now search their state, district and school and are brought to a webpage that is customized with the school’s logo and has their child’s daily menu, weekly menu and monthly menu, as well as all of the nutritional information they need to make healthy decisions about their meals.


I really enjoyed working with SWC on our website. Their experience, expertise and approach allowed me to feel comfortable and confident in what we were doing as a team. I love the site’s design and I am so happy with the copy, images… everything.

– Clare Keating, Vice President of Marketing

Another important element of the website redesign SWC had to take into account was mobile technology, so that users could look at the website on their iPhones, iPads and any type of mobile device. It was a really exciting project because the SWC team had to adjust and adapt the design from the website to a mobile device to be able to surface customers in both environments as more and more people are using mobile technology and not necessarily going directly to the website to get that information.


SWC received a Best in Class Award from the Interactive Media Awards for the Preferred Meals website redesign. The Interactive Media Awards honor organizations for their outstanding achievements in website design and development.

SWC Technology Partners – the big word for me in the name of the company is partner. They’re talented people, they’re engaged and they’re passionate about what they do. It’s not a customer-supplier relationship. We’re in it together and we win together.

– Vito Trifiletti, Senior Vice President of Information Services

If you want to learn more about SWC’s website design and development services, please join us for our next complimentary Chicagoland Website Design event or contact us.

Client Success

If you enjoyed this SWC client success video, please check out a few of our past videos:
Microsoft SharePoint Helps Empower and Enable Users at M. Holland
Compete: How Developing a Solution for the AppExchange Launched a New Company
SWC Video Featuring Custom Application Development Services
SWC Video Featuring Microsoft SharePoint Customization and Design
SWC CRM Solution Helps HAVI Global Solutions
SWC Helps Tandem HR Be More Productive Using Microsoft Lync

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If you enjoy learning about website design, please read a few of our related past blog posts:
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How Search Engine Technology Is Changing the Way We Think About SEO
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SWC’s Microsite Design And SEO Services
Digital Design: An Integral Part of the Technology Experience