Mrs. Prindable’s Award-Winning Custom Website Designed to Attract Customers and Increase Sales

Custom website designed around business goals

Written By // SWC Technology Partners

Mrs. Prindables

Website Built to Increase Conversions

Mrs. Prindable’s invented the “Gourmet Caramel Apple.” Over the years, they have served tens of thousands of delightful treats to consumers across the United States through catalogs and more recently on the web. Mrs. Prindable’s sought out SWC’s digital design team to improve the look and feel of their website and assist with improving onsite conversions through the use of tracking technology.

Smart E-Commerce Design

SWC worked with Mrs. Prindable’s to build a design optimized to sell. The website incorporated features such as expanded merchandising real estate to encourage purchases, advanced analytics to track user navigation for site optimization, and a custom third-party e-commerce platform engineered to minimize costs and add flexibility.

The new Mrs. Prindable’s site design has been a success on many levels, ensuring customer satisfaction through improved design and usability. Additionally, the use of cart abandonment and conversion tracking tools has positively impacted sales.

SWC was awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ (IMA) for its work on the new e-commerce website for Mrs. Prindable’s. The site was one of only 19 honorees out of the 182 entries submitted in the e-commerce category, based on judging criteria including design, content, feature functionality, usability, and standards compliance.


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