SWC Creates Responsive Website Design for Leading Baby Products Manufacturer

Website Built for the Modern User

Written By // SWC Technology Partners


Company Increases Engagement by Leveraging Latest Website Design and Development Trends

Kolcraft has been manufacturing a variety of dependable baby and children’s products for over 65 years. As a family owned business and industry leader, they contacted SWC to help create a custom designed website theme for their popular Parent Resource “Baby Matters Blog” that would help further engage them with consumers by maintaining an active role in the parenting community.

SWC redesigned the blog for Kolcraft to provide a central location to make announcements, promote products, educate the public by providing resourceful tips, and even simple game and craft ideas for kids. This site helps Kolcraft develop a deep personal connection with customers and their brand. Through the blog, visitors can stay connected through their various social media channels, view the latest company updates, subscribe and actively participate by leaving comments to blog posts.

Responsive Website Built for Mobile

With the rising demand for readable and user-friendly sites on a multitude of devices – be it a laptop, tablet or smartphone – one of the project requirements was for the new site to effectively respond to the visitor’s screen size. SWC successfully developed a responsive site that adapts to a number of devices for maximum visibility and accessibility.

Increasing Brand Awareness via Blogging Portal

Kolcraft now has a new centralized location to provide customers with the feedback and information they need. This site provides essential information for Kolcraft families, including important news, advice, products, tips, and ideas for family activities. Through the Baby Matters Blog, Kolcraft has seen improved web traffic and increased brand awareness.

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