The Time to Adopt a Cloud-First Strategy Has Arrived

Learn More About SWC’s Cloud Perspective

Why Move to the Cloud?


Key Cloud Considerations


SWC believes that every mid-market organization should be strongly considering a cloud-first strategy.

Thanks to the maturity of cloud computing technology, the nature of cloud conversations has evolved. Business and IT leaders alike are no longer asking if the cloud is right for them – they are asking when their cloud planning can begin. We believe that for the mid-market, the time to develop a cloud-first strategy is now…and we are not alone in that belief.


of IT budgets are allocated
towards cloud computing


of businesses are already using
some cloud applications


of mid-market leaders believe
that cloud is their future

The Mid-Market Is Uniquely Poised to Leverage the Value of the Cloud.

The cloud and mid-market businesses share a lot of common characteristics.
Those common attributes translate directly to the key value propositions of the cloud for these organizations.



Eliminate the typical barriers so you can quickly enter new markets, drive innovation and improve productivity through enhanced end-user experiences.



Right-size your needs by scaling your technical footprint up and down quickly and on-demand while de-emphasizing resource planning on your IT to-do list.



Leverage aggressive new cloud licensing models while they are available, pay only for what you consume and shed capital investments.

Mid-market companies can leverage the value propositions of the cloud better than their enterprise counterparts. Entrepreneurs in the mid-market are averse to paying for scale or capacity that they might need, and agility is almost always how mid-market companies compete.

While mid-market organizations are poised to reap the benefits of the cloud, implementing a cloud-first strategy is a significant business transformation. Our experience informs some very specific opinions about mid-market cloud adoption.

Key Tenants of SWC's Cloud-First Strategy

Considerations like integration, performance, and compliance suggest that some workloads are not currently ideal for the cloud and should stay on premises for the foreseeable future.

You should challenge yourself to identify the reduced cost, increased revenue, or reduced risk related to every cloud initiative.

If you’re implementing a new workload, you should always be considering the cloud first and rule out the feasibility before you deploy on-premises. If you do rule out a cloud deployment, make note of your roadblocks for future migration plans.

When contemplating migrations, the first workloads that should be migrated to the cloud are productivity applications. E-mail and instant messaging are obvious places to start.

When you move functions to the cloud, don’t allow the integrations with other systems to suffer, or else your users and your bottom line will suffer, too.

Remember that users are at the center of everything.  Make sure that they know how to use new cloud solutions, that they are aware of changes to the platform as they happen and that they are leveraging any high-value features newly available to them.

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