Four Disruptive Forces—Social, Mobile, Analytics, and Cloud—Reshape Data Environments

December 16, 2014   //   News

Until recently, the data management space has been somewhat removed from the forces steamrolling through the IT world. Yes, there has been plenty of work going on with big data, data warehousing, NoSQL, open source, and service-oriented architecture. But beyond designing service calls, databases have been databases, requiring the same types of development, integration, quality assurance, and maintenance behind the scenes as seen in years gone by. Will the rise of the digital enterprise—as encompassed by social, mobile, analytics, and cloud (SMAC) technologies—change the internal requirements of data environments as well?

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The Rise of Mobile

The rise of mobile apps and capabilities are also pressing into the data environment in a big way. There have been many advances in mobile technologies and capabilities for Business Intelligence, said Rachael Narel, engagement manager at SWC Technology Partners. “We find sales representatives and executives are asking for more dashboard and reporting access while on their mobile devices. Rather than being a competitive advantage, mobile is now an assumed requirement of any tool.”

Data Analytics Is a Source of Disruption

Because it’s so directly tied to everything a data manager does, data analytics is a key source of disruption in the data management space. “New tools and technologies are making it easier for end users to quickly get insights into the business to make critical decisions,” said SWC’s Narel. “New players have come to market with dashboard, reporting, and advanced visualization tools. Advances in mapping capabilities help customers see aspects of their business across the globe and drill down to local levels; even layering additional public data such as median household income to make decisions about new business initiatives, marketing spend or product placement.”

Some vendors now embed predictive analytics within their solutions, Narel said. “More companies are trying to get their hands around how to leverage predictive analytics for a competitive advantage without having to hire a data scientist.”

This article, “Four Disruptive Forces—Social, Mobile, Analytics, and Cloud—Reshape Data Environments,” originally appeared in Database Trends & Applications’ online publication.