Not Just Happy Hour & Ping Pong Tables

March 25, 2015   //   News

Culture Building Tips From Some of Chicago’s Best

While the value of company culture is sometimes hard to demonstrate, (it probably won’t pop-up on your annual report or appear on an ROI spreadsheet) it’s crucial to a company’s long-term sustainability. At FLIRT, we are proud to call Chicago our hometown, where deep-dish, jazz and now amazing company culture have become integral parts of what makes our city great.

Being in the business of corporate communication means pushing ourselves and our clients everyday to put the spreadsheets aside every once in a while and take a look at the people behind the brand. And thankfully, companies all over are adapting to the mantra that “culture is what creates a company”. Gone are the days of the cookie-cutter interview, where companies focus solely on past accomplishments and resume keywords, foregoing questions involving personal interests. And when we say culture, we don’t (only) mean a fully stocked beer fridge and ping-pong table privileges, we mean an environment of open, honest communication and a workforce of empowered, respected individuals. In our opinion that’s incredibly good news for employees and employers alike.

Each year Crain’s Chicago Magazine celebrates Chicago companies who have the best environment according to anonymous survey results direct from employees in their “Best Places to Work” article. After reading this years list, I decided to dig a little deeper and go straight to the source, asking a few of the winners a series of questions via Twinterviews (aka interviews over Twitter – catchy, right?)

SWC Technology Partners is an award-winning provider of IT solutions to midsize organizations. For 35 years, SWC has excelled at delivering technology solutions that optimize productivity, strengthen customer relationships, enhance data sharing and drive profitability. SWC has been recognized as one of the Best Places to Work in 2012, 2013 and 2014, one of Chicago’s 101 Best and Brightest Companies to Work for 6 years running and made the Inc. 500|5000 list of the fastest growing private companies in the U.S for the last 3 years. Clearly they’re doing something right.

SWC prides itself on the people in their work place. After asking a representative of the company what employees would say is the best part about their office they responded with “the people”; plain and simple. Hiring employees for them isn’t just about finding the best and brightest candidate but it is also about finding someone that truly exemplifies their corporate culture. Their success is built on the fact that their employees are truly committed to the power of teamwork and the success of their clients, their company and each other. I am sure it can be a challenge at times to keep a large group of employees on the same page, but SWC makes it look easy. They take the time to elevate their culture to its highest standard. SWC sponsors elaborate company events, weekly happy hours, community service initiatives, wellness activities and mentorship programs. But it is not just the happy hours that keep employees around; it is their challenging projects that change from day to day that help keep employees motivated in the office.

When asked to describe the company culture in 3 words, SWC chose: Passionate, Fun and Team-work. They are extremely passionate about what they do, they embrace the motto “work hard, play hard” and the people of the office love the team dynamic, enough so that most are friends outside of the office! You don’t believe me? Check out their celebration party for making Crain’s Top 10 List here.

To read the full article, visit FLIRT Communications.