Preferred Meals Engages SWC for Custom Website & Application Development Project

October 21, 2013   //   News

Includes a mobile application that enables parents to view their child’s school lunch menus from mobile devices

SWC Technology Partners today announced the launch of a newly redesigned and custom built website and mobile application for Preferred Meals, a leading provider of nutritious and quality school lunches.

SWC worked with Preferred Meals to rebrand and build a custom WordPress site that is easy to navigate and provides a more user friendly experience. The new design is bright, colorful and full of impactful visuals that cater to Preferred Meals many visitors, which include kids, parents and administrators. Social media features and functionally were also integrated into the site redesign, so that Preferred Meals can stay more connected with its customers and provide them with up-to-date events and news in real-time.

“I really enjoyed working with SWC on our website,” said Clare Keating, Vice President of Marketing at Preferred Meals. “Their experience, expertise and approach allowed me to feel comfortable and confident in what we were doing as a team. I love the site’s design and I am really so happy with the copy, images…everything.”

Preferred Meals also enlisted SWC to create a custom mobile application, so that parents and students can easily view their school’s menu from a mobile device or tablet; making planning a breeze for the families they serve. The site’s online menu system allows parents and children to regularly check their school menu and encourages them to make healthy decisions about their meals. Since the website was built using WordPress, a market leading content management system, Preferred Meals’ staff is able to easily manage the site and update it daily.

“Less is more in digital design. It’s about capturing the emotion of a brand in images, design and crisp, compelling copy,” said Elliott Baretz, Vice President and Digital Marketing Solutions Leader at SWC. “The Preferred Meals project is a great example of this philosophy. I am very proud of the work and our partnership with the great people of Preferred Meals.”

To view Preferred Meals website, please visit or check it out in SWC’s digital marketing case study.

About SWC Technology Partners

SWC Technology Partners is an award-winning provider of IT solutions to midsize organizations. For more than 30 years, SWC has excelled at delivering technology solutions that optimize productivity, strengthen customer relationships, enhance data sharing and drive profitability.

SWC specializes in the technology solutions that match the needs of midmarket organizations including managed services; infrastructure solutions such as Unified Communications, virtualization and network security; software solutions including Microsoft SharePoint, business intelligence, CRM and custom development; and digital design services including website design, digital marketing and Search Engine Optimization.

Headquartered in Oak Brook, Illinois, SWC has been honored to receive numerous awards including being recognized by Crain’s Chicago Business as one of the Best Places to Work in 2012 and 2013, one of Chicago’s 101 Best and Brightest Companies to Work for in 2009, 2010, 2011, 2012 and 2013 and making the Inc. 500|5000 list of the fastest growing private companies in the U.S in 2012 and 2013.

To learn more, call 630.572.0240.

About Preferred Meals

Since 1967, Preferred Meals headquartered in Berkeley, Illinois supplies healthy, fresh and affordable well-balanced meals to more than 1.7 million children in public and private school districts and charter schools throughout the United States. In addition to serving wholesome and affordable meals, Preferred Meals offers school foodservice operators menu-planning and development, training and equipment. The company provides breakfast, lunch and after-school dinner meals during the school year as well as to summer nutritional meal programs.