SWC Captures Tower Award for Marketing Excellence
Oak Brook, IL | May 10, 2007 – The Business Marketing Association (BMA) of Chicago awarded SWC Technology Partners, a leading provider of innovative IT solutions to small and medium-size businesses (SMB), the Tower Award for SWC’s new corporate identity system. The corporate identity system, including a new logo, stationery system, and brand standards guide, was created when Subject, Wills & Company became SWC Technology Partners last year.
The award was announced at the BMA Tower Award ceremony and gala held May 9 at Germania Place in Chicago. The Tower Awards are the Chicago area’s premier business-to-business creative competition. Submissions are evaluated by a panel of nine out-of-town judges who select gold, silver and bronze winners for each category.
The specific materials that were submitted for this award included the distinctive orange and gray SWC logo, stationary system, materials folder and brand standards guide. The SWC identity system was judged to successfully communicate SWC’s position as a proactive business partner that meets the complete IT needs of small to medium-size businesses. The first place ‘gold’ award jointly honored SWC and Visient Partners, SWC’s agency of record.
“We are delighted to be the recipient of this award,” said Elliott Baretz, director of business development at SWC. “We set out to create a well-designed corporate identity that would differentiate our firm and build our brand awareness in a crowded marketplace. We believe that we achieved this goal based on the positive market response to our new name and brand. The Tower Award provides further confirmation.”
About SWC Technology Partners
SWC Technology Partners (www.swc.com) is the leading provider of innovative IT solutions to small and medium-size Chicago area businesses. For over 25 years, SWC has excelled at providing strategic guidance and delivering solutions tailored to the needs of growing organizations. SWC’s areas of expertise include best-in-class Managed Services, Performance Management, Business Applications, Messaging & Collaboration and Network Infrastructure & Security solutions. Headquartered in Oak Brook, Illinois, SWC is a Microsoft Gold Certified Partner, a Symantec Gold Certified Partner and a Hewlett-Packard Enterprise Partner.