SWC Wins Design Award for Mrs. Prindable’s E-Commerce Website

August 20, 2012   //   News

Chicago area technology consultancy SWC Technology Partners today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ (IMA) for its work on a new e-commerce website for Mrs. Prindable’s, a purveyor of gourmet caramel apples. The site was one of only 19 honorees out of 182 entries submitted in the e-commerce category for Q2 2012, based on judging criteria including design, content, feature functionality, usability and standards compliance.

The project involved a targeted redesign of Mrs. Prindable’s outgoing website to drive increased sales. Features incorporated by SWC’s digital marketing team included expanded merchandising real estate to encourage purchases, advanced analytics to track user navigation patterns for site optimization, and a custom third-party e-commerce platform engineered to minimize costs and add flexibility. The site has logged significant increases in conversion rates since its debut just before the 2011 holiday season.

The IMA award marks a strong beginning for the SWC Design division, which was recently launched as an extension of SWC’s core technology solution portfolio. The division provides web and mobile design for customer-facing websites and mobile apps, as well as development of internal Microsoft SharePoint sites that drive SharePoint adoption by delivering a visually compelling, time-saving and high-value user experience. Designers work in tandem with SWC search engine optimization specialists who assist in structuring the architecture, code and content of each site to enhance visibility in online search results.

The design team also has access to SWC’s large in-house team of solutions experts and software developers, providing important on-site technical resources to support design projects. SWC consultants and engineers are available to aid designers in selecting and delivering the appropriate back-end technology and development services, including programming and integration where needed. SWC’s years of experience with business solutions , including hundreds of SharePoint implementations since 2005, also helps ensure the success of design projects in meeting business objectives.

“Every element of an e-commerce website must be optimized to sell, from product presentation and the shopping cart to search engine optimization. We focused on that goal with the Mrs. Prindable’s project, and it paid off,” said Elliott Baretz, Vice President of SWC Technology Partners, Inc. “This award from IMA reflects the power of the finished site to inspire purchases, execute transactions, and do what the client asked: drive business.”

About SWC Technology Partners, Inc.
SWC Technology Partners located just outside Chicago, IL , is an award-winning provider of IT solutions to midsize businesses. For more than 30 years, SWC has excelled at delivering technology solutions that optimize productivity, strengthen customer relationships, enhance data sharing and drive profitability. SWC specializes in the technology solutions that match the business needs of midmarket organizations including managed services; infrastructure solutions such as Unified Communications, virtualization and network security; and software solutions including SharePoint, business intelligence and custom development. Headquartered in Oak Brook, Illinois, SWC is a Microsoft Certified Gold Partner and was honored as a Microsoft Central Region Partner of the Year in 2007, 2009, 2011 and 2012. To learn more, visit https://www.swc.com or email contact@swc.com or call 630.572.0240. Follow SWC on Facebook, LinkedIn and on Twitter @SWCTechPartners

About the Interactive Media Awards
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Sponsored by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition seeks to elevate the standards of excellence on the Internet. For more information, visit http://www.interactivemediaawards.com.