Rob Wellen is Director of Data Analytics. He is responsible for leading the Data Analytics practice by helping customers define their data analytics business strategies. Since joining SWC, Rob has grown the data analytics practice by more than 20% year-over-year. His commitment to educating, inspiring, and enriching Midwest, midmarket businesses to leverage their data to drive growth and profitability has led him to numerous speaking events throughout the country. He currently acts as executive facilitator for several executive forums, including the Indianapolis Tableau Use Group, Chicago Power BI Use Group, Indianapolis Analytics Leadership Network, and several other data transformation forums.